When it comes to boxes, it’s safe to say that not all boxes are created equally. Some boxes are Made in Australia, some are imported, others are made to be reused and some can barely make it to their required destination.
So, how do you design and manufacture a box that will tick all your boxes?
1. What is being packaged?
– Is your box being used for fragile items, online delivery or to ship industrial pieces?
2. How will it be transported?
– Is the box for retail display only or delivery or both?
3. How much retail space do you have?
– If it’s a retail item, consider size and space accessibility.
4. Do you have a cost per box budget?
– Do you research and know how much you can allocate to packaging costs.
5. How many boxes do you need?
– This is key since many packaging companies require you to order a Minimum Quantity per order.
Once you have mapped out your plan, you can move onto the next stage: design and structure.
DESIGN: Graphics, Font and Text
A box is never just a box. People do care about the look and feel of your packaging. Your box creates the first impression of your brand and your product.
How your packaging looks on the retail shelf and during delivery are all part of your brand marketing experience.
Your packaging design is an opportunity to sell your brand. Be consistent with the use of images, fonts, and text to stay aligned across all elements of packaging.
Infuse the entire box with your brand – top, bottom and the sides! Be creative and think outside the box to stand out from the rest!
MATERIALS: Structural Design
Box integrity is a crucial part of choosing the right box for your needs. Most boxes can be customized to meet the shape, size and weight of your product.
Taking the time to customise your box will ensure that your package meets postage size and weight specifications, while providing accurately designed protection for the product itself.
QUANTITY: How many do I need?
Many businesses often associate high-quality boxes with unrealistic and often unaffordable quantity orders.
Fortunately, the arrival of packaging technology and user-friendly online innovation techniques mean that small businesses can design and create high-level custom packaging without being bound by Minimum Order Quantities.
We encourage our small business owners to custom design and order boxes in quantities from 1 – 500 on our online Interactive Design Platform (IDP). This allows us to manufacture high quality, structurally sound and beautifully branded boxes that are ready in 10 – 12 days!
A Good Box
We know a box should be full of fun to create a unique and memorable unboxing experience.
At the same time, we understand the need to create and manufacture boxes and packaging that will meet the demands of cross-country transport and maintain their structural integrity.
A box is never ever just a box – it has a lot of responsibility, so when it comes to making your next box talk to our team at Pakko and we’ll guide you through our guide to making a great box.
