It’s not unusual for small business owners to be involved in every single aspect of their business from sourcing, production, staffing and marketing. In many cases it is the owners themselves who are rolling up their sleeves and getting stuck into the deep end of the job.
According to the latest Australian Bureau of Statistics (ABS) figures there are over 955,000 small businesses in Australia. The ABS defines a small business as one that employs fewer than 20 people on a full-time basis.
Right now, many of these business owners and especially start-ups are feeling the pinch of rising interest and inflation rates, increased freight and shipping costs and the rising cost of energy.
What can we do about it?
Support local and source as much as you can locally. As a small business or a start-up, the lure of overseas sourcing appears attractive initially – but, in the long-term, it usually costs more in lost time, confusion and misunderstanding. Not to mention the high rate of design error and a fluctuating exchange rate.
Packaging on a Start-up Budget
Most people who are starting a business share the common misconception that Australian Made packaging is expensive and out of their price range. Many also wrongly believe that custom packaging, that is, packaging branded to their business is completely unaffordable!
The truth is, if our team at Pakko are a local, family run business and we know what it’s like to start a business because we’ve done it ourselves!
We know that packaging can be a scary part of the marketing process for small business owners – and we want you to know we are here to help you, to guide you through the whole process.
Why your Business Needs Packaging
Every business and especially small businesses rely on repeat customers. These are your loyal customers, the ones who love your brand and tell other people about it.
One way to keep growing this segment is through brand recognition, and our team at Pakko can help you to create custom packaging that raises brand awareness and recognition.
Customised Cardboard Packaging
At Pakko we have no minimum order quantities – a bonus for small business owners who want to experiment with a new design or try something new!
If you have a limited budget or a set amount to spend on your custom packaging – talk to our team and we will work with you to create the best design to suit your budget; and we can have your order delivered to you within 10-12 working days which means you can get to the business of doing business sooner than ever!
Sustainability
We know from experience that start up business owners in Australia are looking for the best options in sustainable packaging. At Pakko we are committed to creating packaging that meets your sustainability needs and brand values.
We are a FSC (Forest Industry Certified) company which means we support sustainable forestry, and we are working to meet and exceed the Print and Packaging Industry’s 2025 Industry Sustainability Guidelines.
Cost Efficiency
The perfect packaging isn’t always the most expensive. In fact, at Pakko we think cardboard packaging should be rated on a joy scale – that is, the level of joy and delight your customers feel when they see your package!
Packaging and custom packaging can make all the difference to the way a new brand, a new business is perceived – it can change the way a customer feels when they open a delivery and create moments that are shared over and over again on social media.
Talk to our team at Pakko today – we will empower you and help you connect with your customers through custom packaging that speaks your language and tells your story.
Call our team at Pakko today and begin a packaging journey that will see your business thrive!
