Vira is currently on duty, ready and eager to assist you. Feel free to inquire about anything you need to know about us!

This Session Has expired. Please Refresh!

Vira

Please Share Your Details to Enhance Your Support Experience! 😊

chatbot

Hi! I'm Vira, I'm part of the customer service team at Pakko. Please let me know how I can help you with your packaging needs.

Skip to content
  • Shop
    • Box & Lids
    • Brochure Holders
    • Business Card Boxes
    • Candle Boxes
    • Carry Handle Boxes
    • Cardboard Struts
    • Custom Packaging
    • Entry Form Boxes
    • Mailing Boxes
    • Plain Folding Cartons
    • Sample Packs
    • Shipping Cartons
    • Spare Parts Boxes & Trays
    • Spec Boxes
    • Sale Items
  • Let’s Design
    • Interactive Design Platform
    • What is the IDP?
    • IDP User Guide
    • How to Use
    • Get Inspired
  • Our Brand
    • About
    • Why Pakko
    • Our Services
    • Sustainability Efforts
    • Australian Made Packaging
    • The Unboxing Experience
    • Careers
  • Learning Hub
    • FAQs
    • Blog
    • Design Guide
    • How to measure a box
    • Type of Materials We Offer
    • Types of Printing Methods
    • Types of Finishes
    • Glossary
    • Video Library
  • Packaging Solutions
    • Automotive Parts Packaging
    • Biomedical Boxes
    • Pharmaceutical Packaging
    • Beer Packaging
    • Wine Box Packaging
    • Candle Packaging
    • Ecommerce Packaging
    • Photography Boxes Packaging
    • White Label Packaging
    • Short Run Packaging with Digital Printing
    • Retail Packaging
    • Hamper Packaging
  • Contact
  • Quote
  • Shop
    • Box & Lids
    • Brochure Holders
    • Business Card Boxes
    • Candle Boxes
    • Carry Handle Boxes
    • Cardboard Struts
    • Custom Packaging
    • Entry Form Boxes
    • Mailing Boxes
    • Plain Folding Cartons
    • Sample Packs
    • Shipping Cartons
    • Spare Parts Boxes & Trays
    • Spec Boxes
    • Sale Items
  • Let’s Design
    • Interactive Design Platform
    • What is the IDP?
    • IDP User Guide
    • How to Use
    • Get Inspired
  • Our Brand
    • About
    • Why Pakko
    • Our Services
    • Sustainability Efforts
    • Australian Made Packaging
    • The Unboxing Experience
    • Careers
  • Learning Hub
    • FAQs
    • Blog
    • Design Guide
    • How to measure a box
    • Type of Materials We Offer
    • Types of Printing Methods
    • Types of Finishes
    • Glossary
    • Video Library
  • Packaging Solutions
    • Automotive Parts Packaging
    • Biomedical Boxes
    • Pharmaceutical Packaging
    • Beer Packaging
    • Wine Box Packaging
    • Candle Packaging
    • Ecommerce Packaging
    • Photography Boxes Packaging
    • White Label Packaging
    • Short Run Packaging with Digital Printing
    • Retail Packaging
    • Hamper Packaging
  • Contact
  • Quote

Login Here

Welcome Back To Pakko

Remember me
Lost your password?
Create New Account?

Or Continue With

Use a social account for faster login or easy registration.

Log in with Facebook Log in with Google

Create Account

Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy.

Already Have an Account?

Next Level Customised Packaging

Home » Blog » Next Level Customised Packaging

  • 30 Aug
Packaging Tips, E-Commerce, Inspiration, Knowledge

Next Level Customised Packaging

Why worry about customised packaging?...

Because it has a massive influence on a customer and has the ability to override brand loyalty and change purchasing behaviour, as online and retail shoppers move more and more online, presenting your business through your packaging has never been more essential.  Gift Like Packaging or Customised Packaging affects consumers and has started to have a major impact on consumers. 

  • 50 per cent of customers are more likely to recommend a brand with customised packaging
  • 61 per cent say they get more excited about receiving brand packaging
  • 68 per cent say branded packaging makes the company seem more upscale
  • 50 per cent are more likely to make an additional purchase when receiving branded packaging 

Your packaging, whether plain or printed, makes a massive difference. The latter is perceived to have higher quality and integrity. Meaning the way your packaging looks is strongly linked to your product’s quality.  

This trend does not seem to be slowing down either, with online shopping growing increasingly as the effects of Covid-19 and Global Lockdowns have influx all types of consumers to primarily shop online.  Australia Post released their findings around e-commerce early this year around 2020. ‘highlighting that within 8 months, online shopping had eclipsed 2019 total spend’

E-Commerce is becoming increasingly ingrained and part of our day to day life, highlighting the need not only to be online but also to communicate through no vocal channels.  Customised packaging has become a subliminal marketing machine like the shopping catalogue magazine that sits on your kitchen counter all week. If your packaging hits its mark, it should sit in the corner for weeks because you might reuse it.  

We talked to Ellie Degraeve, Founder and Owner of Go For Zero, to get a second view on customised packaging.  Ellie founded Go For Zero to create toxin-free skincare products for her daughter and anyone looking for a sustainable and toxin-free hygiene approach. The company is entirely e-commerce based, and since being founded, the organisation has grown enormously to offer a wide range of hygiene products, and you can read more about the story here.

To get some more perspective on custom packaging, we talked to Ellie, asking questions about her packaging and what she thinks about the power custom packaging has. 

  • How has customised packaging made a difference to the Go For Zero brand?

Yes, absolutely. Being able to customise our boxes has helped enhance our brand message and values throughout the customer journey. Everyone loves the bold and motivating messages displayed on our boxes, and it adds to the feeling of making a positive difference during unboxing moments. It also captures attention when our customers share the boxes on social media. The quality and custom design we went with also allows customers to re-use and get the most out of our shipping boxes around their homes; we’ve seen them turn into cat toys, potato storers and painting canvases.

  • As the Founder of a community who is working towards a toxic-free future, how important is brand integrity for you?

Go For Zero is founded on strong values of supporting transparent Australian businesses who care about people and the planet. Consumers are demanding businesses to do better (and so they should), so staying true to our brand values and being transparent is our number one priority.

  • Why did you choose to work with Pakko to develop custom packaging for Go For Zero? 

Pakko is our local packaging producer with a personal approach to meet our needs. In the beginning, the founder came out to our warehouse to talk through the process, and we were convinced it was the right partner for us. We also love that they do the manufacturing/printing in Australia and utilise recycled materials where possible.

  • What is your advice to business owners who are not quite sure whether they need to create their own custom packaging?

It is worth it if you want to step up and create a strong and consistent brand identity.

When you package correctly, your box says exactly what you want and does the speaking for you. In 7 Seconds it communicates an exciting and engaging moment for your customer. One where they think about your brand and look forward to their next experience with you. 

DOES YOUR PACKAGE DELIVER IN 7 SECONDS?

There’s nothing more important in the world of retail sales than making an impression, but you better make it fast. Did you know that it takes the average consumer only 7 seconds to decide whether they will purchase your product? 

After that, they’re moving on. They’re looking at the next product, the next brand and the next big thing…

Now everyone can compete in the 7-second world with the Pakko Interactive Design Platform (IDP), a user-friendly online process that allows everyone to create customised packaging products with ease and simplicity. 

Easily accessed on the Pakko website, the Pakko IDP allows everyone to design, create and order unique, customised packages online. First, choose your package size, material strength, and colour; add your logo, images, and design, and review your entire design in 3D and hit order.

Customised Packaging can help your brand and products stand out and captivate your customers in just a few short seconds.

Customise Today

TIPS TO SMASH THE 7 SECOND TEST

1 – Is your box branded?

Your logo personifies your brand on every package through colour, style and aesthetics.  Adding your logo gives your product instant brand recognition; think about the big brands.  Where do they place their logos on their packaging?  Whether you choose to go top, front or centre, make sure you give plenty of thought to logo placement on your packaging.

2 – Is the packaging weight and style premium quality?

One study shows 52% of online customers will re-purchase if their delivery arrives in premium packaging.  Defining premium packaging will differ for every brand and every product.  In most cases, the weight of the packaging materials, colour and feel are key indicators.

For example, if you are selling $99 shirts, your customer will undoubtedly appreciate a nicely packaged, premium, light-weighted box.  On the other hand, if you are packaging fresh produce, you will need to think about packaging that is the right weight and made from suitable materials to keep your produce as fresh as possible. Or, if you have smaller products like spare parts for motor vehicles or optics – ensure your packaging is the right size and shape to deliver safely and securely.

3 – Does it convey your brand story with text or pictures?

A box is never just a box.  The size, strength and structure of your box is a blank canvas to tell your brand story.  You don’t have to re-invent the box. Rather, use your box and packaging to reinforce and reiterate your brand message – keep it consistent, use messages that you have expressed in your advertising, marketing and social media.

4 – Is it Eco Friendly?

A study by The Guardian found that 70% of consumers think highly of brands that use sustainable packaging.  Equally as important as sourcing from sustainable suppliers, using eco-friendly materials and working with local suppliers is staying up to date on innovations.  Eco-friendly packaging is reusable and sustainable. For example, a package that delivers delight may be re-used in and around the home.  If your package is re-used, not only does it double up as a storage box, book holder or condiment carrier; it stays with the consumer longer – and so does your brand.   A US study found that 74% of consumers are willing to pay extra for sustainable packaging, and this trend is only set to increase.

Door Way-1

Pakko’s Interactive Design Platform (IDP) has been developed to simplify and make creating your Customised Packaging even simpler. We are on a mission to continually improve, adapt and implement new technology and process to make packaging easy and about your brand to create a seamless experience and exceptional end product.

With an  Inbuilt graphic Logo list, giving you the freedom to choose from the latest graphic logos. Taking the stress away from creating your own badges, with a variety of options on offer.

A refined interface and an additional editing feature allow you to customise and make the in-built graphics your own.  With the feature to adjust colours, add shapes/lines and text, you have a complete design suite at the tips of your fingers

The Interactive Design Platform is evolving every day, and like us, it’s just getting better and better, so please check it out today and let us know what you think.

Share:

Recent Posts

Loading...
  • 08 Nov
News

Pakko buys Boxes R Us Assets

Welcoming Boxes R Us (CraftPak) Clients to Pakko – Continuing Your Trusted Packaging Solutions At...
Read More
  • 08 May
Packaging Tips, Knowledge

Why Custom Made Packaging Is a Better Choice Than Buying Unbranded Packaging Off the Shelf

Are you in the process of launching a new product or rebranding your business? One...
Read More
  • 07 May
Knowledge

5 Reasons Why Investing in Custom Packaging is a Game-Changer for Your Business

As a business owner, you are constantly looking for ways to set your brand apart...
Read More

Recent Posts

Loading...
Pakko acquires Boxes R Us

Pakko buys Boxes R Us Assets

November 8, 2024
Rectangle 2506

Why Custom Made Packaging Is a Better Choice Than Buying Unbranded Packaging Off the Shelf

May 8, 2023
rawhoney

5 Reasons Why Investing in Custom Packaging is a Game-Changer for Your Business

May 7, 2023
branded-box

How Sustainable Packaging is the future for E-commerce: A guide to making the switch with Pakko

May 6, 2023

Newsletter

Stay updated and subscribe to the Pakko newsletter

Categories

Blog Home

Categories
  • Interactive Design Platform
  • Packaging Tips
  • E-Commerce
  • Inspiration
  • Knowledge
  • News
  • Uncategorized

Archives

Archives
  • November 2024 (1)
  • May 2023 (8)
  • April 2023 (1)
  • October 2022 (2)
  • August 2022 (2)
  • July 2022 (2)
  • June 2022 (1)
  • May 2022 (1)
  • April 2022 (2)
  • March 2022 (1)
  • February 2022 (2)
  • December 2021 (1)
  • August 2021 (1)
  • July 2021 (2)
  • June 2021 (1)
  • May 2021 (1)
  • April 2021 (2)
  • March 2021 (1)
  • February 2019 (1)
  • August 2018 (8)

Stay Updated

Brand

About

Why Pakko

Our Services

Inspired

Careers

Shop

Mailer Boxes

Locking Struts

Brochure Holders

Business Card Boxes

Custom Packaging​

Entry Form Boxes​

Spec Boxes

Plain Folding Cartons

Spare Parts Boxes

Shipping Carton

Useful links

FAQS

Video Library

Type of materials

How to measure your box

Glossary

Blog

Help and Support

Email

  • sales@pakko.com.au

Phone

  • (07) 3265 7188

Address

  • 134 Delta St, Geebung QLD, 4034

Trading Hours

  • Mon - Thurs: 7:30am – 4:00pm
    Fri: 7:30am – 3:30pm
Facebook-f Twitter Linkedin-in Instagram Youtube Pinterest

Brand

About

Why Pakko

Our Services

Inspired

Careers

Shop

Mailer Boxes

Locking Struts

Brochure Holders

Business Card Boxes

Custom Packaging​

Entry Form Boxes​

Spec Boxes

Plain Folding Cartons

Spare Parts Boxes

Shipping Carton

Useful links

FAQS

Video Library

Type of materials

How to measure your box

Glossary

Blog

Help and Support

Email

  • sales@pakko.com.au

Phone

  • (07) 3265 7188

Address

  • 134 Delta St, Geebung QLD, 4034

Trading Hours

  • Mon - Thurs: 7:30am – 4:00pm
    Fri: 7:30am – 3:30pm
Facebook-f Twitter Linkedin-in Instagram Youtube Pinterest

Help and Support

Email

Phone

Facebook-f Twitter Linkedin-in Instagram Youtube Pinterest

Address

  • 134 Delta St, Geebung QLD, 4034

Trading Hours

  • Mon - Thurs: 7:30am – 4:00pm
    Fri: 7:30am – 3:30pm
Brand
About

Why Pakko

Our Services

Inspired

Careers
Useful Links

FAQS

Video Library

Type Of Materials

How To Measure Your Box

Glossary

Blog

Learning Hub
Design Guide

Australian Made Packaging

The Unboxing Experience

How to measure a box

Type of Materials We Offer

Blog

Glossary

Video Library

Packaging Solutions
Automotive Parts Packaging

Beer Packaging

Wine Box Packaging

Candle Packaging

Ecommerce Packaging

Pharmaceutical Packaging

Photography Boxes Packaging

White Label Packaging

© Pakko 2022 – All Rights Reserved | ISO 9001 Accredited | Terms and Conditions | Privacy Policy

✕
×
[]