At a time when more and more consumers are keen to support brands who wear their values on their sleeve, it’s more important than ever to show the world who your brand really is.

We don’t think twice about telling a brand story across multiple social media platforms – but did you know the way you package your brand can reinforce your story, engage customers and invite a strong sense of brand recognition. 

Never underestimate the influence of packaging; it has the ability to override brand loyalty and change consumer behaviour at the point of sale and online.

The way a product is packaged can affect purchasing decisions and impact the way your brand is perceived. With more than 60% of consumer purchasing decisions made at the point of purchase, it’s clear that packaging makes an impact!

Now, imagine if your business sold handcrafted, made to order sweaters, a premium product deserving of custom packaging and a memorable unboxing experience. Imagine if that experience arrived in a plastic bag instead of a sustainably made, branded box …. the story would be significantly diminished. 

Whether your business creates handmade sweaters, candles, cakes, or small-batch boutique gin, the way you wrap it up and deliver it to your customers is everything.  

Without custom packaging, your brand can become lost and generic – and, let’s face it; no one wants that!